We’ve been working for the last 3 years as Panadol’s global digital agency.
We initially conducted detailed insight to get a clear understanding as to where Panadol consumers spend their time online. This helped us to build a picture of consumer behaviour, and specifically their social and brand interactions. This insight along with site analytics, social listening and existing data helped us to develop a strategy for the brand globally.
In addition to designing and developing a new global website, we have developed SEO/SEM guidelines and account set-ups, new analytics dashboards and some great hard-hitting online media campaigns.
Developing and delivering infrastructure and campaigns to global markets for different brands, different products and different consumer cultures is never easy, but we’re proud of what we have achieved for Panadol.