Changing perceptions of DMGT online

We were appointed by global media group DMGT to develop their five-year digital corporate communications strategy. The Group asked us to recommend how digital could aide their CSR, investor relations and employee initiatives to address perceptions of DMGT.

Our extensive programme of insight gathering and evaluation included interviews conducted with Board members and Group CEOs, visibility audits and competitor/peer reviews. Our recommendations covered internal cultural and HR change, publishing processes and tools, and the development of web and social media content and publishing plans.

It’s no mean feat advising the publisher of the world’s most popular online newspaper on how they need to embrace social media – but we did it!

Are you effectively harnessing social publishing and content marketing to drive your reputation? Contact us.