Corsodyl asked us to provide a joined up online experience that would cross-promote diverse elements, extend consumer journeys and deliver enhanced reach and return.
Our work began with detailed consumer insight, including online landscaping, search analysis, web analytics and social listening. This led us to recommend a programme of continuous development – an evolution towards a new digital footprint.
We rebuilt the Corsodyl website to make it dynamic and engaging. We aligned with ATL activity, improved and optimised the customer journey, revised copy, increased product focus and aligned the site with consumer wants and needs. The result of our work was a drastically improved bounce rate and dwell time.
We are currently working on the next stages of evolution – watch this space!
Want to know how we can help evolve your digital strategy? Contact us.