first direct commissioned us to communicate their great customer service record to the public. Our solution was to stream live feeds from social media on the first direct website, displaying what customers genuinely thought of the bank. It was a brave and visionary idea that conveyed both first direct’s confidence in its service and commitment to transparency.
The concept garnered extensive coverage in the national press and won an Econsultancy Innovation in Online PR Award.
“Wonderfully transparent campaign for a bank pushing past the conventional boundaries which will become a widely used case study for effective online PR.” Econsultancy Judging Panel
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