Launching Oilatum’s digital presence in the UK

Oilatum is a specialist skin care range designed for the treatment of dry skin conditions including eczema, and is suitable for babies, children and adults.

As Oilatum had very little in the way of digital presence up to 2013/4, our task was to work with with the brand to understand where parents were online, how they were identifying their child’s condition and how we could best help them. In the first instance we needed to have a presence so that we could be found!

We have built a fully responsive website that is now evolving to house more content as the brand portfolio grows. Traffic levels have increased through a strategic combination of natural search rankings, online display, media partnerships and through second screening complementing our sponsorship of ITV’s Good Morning Britain.

Whilst these are small steps, they have resulted in a real success story with high engagement rates matching through to increased sales penetration.

Have you got a brand that needs to take its first steps online? Contact us.