Mad for MAOAM

When leading confectioners MAOAM asked us to build brand love and drive awareness of their products online – we responded with a full publishing plan covering key social platforms and a range of engaging content covering promotions and new product launches.

To launch MAOAM’s limited edition raspberry flavoured blue Pinballs, we created the big blue headed ‘Blue Chew Guy’. This larger than life character generated real head turning content for the brand through a series of off-the-wall social media videos, which saw our blue-headed hero asking “I like it – have you got it in blue?” in a range of increasingly silly sketches (asking for blue bananas, roses, wedding dresses, and football shirts…) with MAOAM fans choosing where the Blue Chew Guy should go next.

We don’t want to sound big blue headed but we’re pleased to say our content and media planning has increased MAOAM’s average post reach by a whopping 1025%.

Want to make sweet digital content? Contact us.