Leading oralcare brand Sensodyne offers a range of products that are specially formulated to treat sensitive teeth. As sensitive teeth can affect almost anyone, we were tasked with driving awareness of the condition as well as increasing sales of the entire Sensodyne range across 9 key global markets.
Our strategic approach was first informed by an extensive insight programme which incorporated multilingual social listening, search analysis, competitor evaluation and consumer insight. Building on our insight, we then devised a publishing plan of relevant and engaging social content which would really resonate with consumers in each market. Our content built on the strengths of the Sensodyne brand, was empathetic to sufferers and worked to highlight Sensodyne’s effective solutions for sensitive teeth.
Since the roll out our global toolkit of content, it’s been smiles all round with markets seeing a 3 fold increase in post reach and engagement on Facebook.