Umbro tasked us with devising a digital solution to “inspire and excite the world of football”. Our work needed to challenge existing perceptions of the brand and bring Umbro’s new positioning of “Bring It On” to life – leveraging the brand’s strong heritage in football to engage young consumers on an international level.
Using earned, owned and paid media, we created an authoritative and authentic brand experience that really resonated. In addition to innovative video-led product, England and team content, multilingual umbro.com included “Have Your Say”, the world’s biggest football survey which delivered results in real time. In addition, a combination of ambitious rich media campaigns, eCRM, social and QR, helped us to deliver the best ever results for the brand online.
We worked closely with the team at Umbro for over four years as the brand’s global digital agency. Our work for Umbro is multi-award winning.
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